Halo Brzuszek (Hello Tummy) – a new bridge between PBKM and future parents

Building trust starts long before a purchasing decision is made. Halo Brzuszek is a project that allows us to be present at one of the most important moments in our clients’ lives – when they are preparing for parenthood and actively seeking reliable knowledge and support.

The Halo Brzuszekhttps://halobrzuszek.pl/ project is an initiative that naturally combines education, community, and modern communication with the real needs of future parents. Its goal is to consciously prepare couples for parenthood – both medically and emotionally – through in-person workshops, online meetings, and a comprehensive information platform.

The project is led by Angelika Ziarno, Project Manager and a trained midwife, who also built her professional experience at PBKM – first as a Medical Consultant and later as a Area Sales Manager. Today, she is developing Halo Brzuszek within a PBKM subsidiary, which allows the project to operate as a broad, independent educational platform focused primarily on the real needs of future parents.

“Halo Brzuszek was created from a genuine need to provide future parents with reliable knowledge and a safe space to ask questions. Thanks to my experience at PBKM, I understand how important it is to combine medical credibility with empathetic communication. Our goal is to support parents in making informed decisions – calmly, consciously, and based on facts,” says Angelika Ziarno.

Halo Brzuszek is not just about events. It is an entire educational space where future parents can gain reliable knowledge, benefit from specialist recommendations, learn about the realities of childbirth and the first weeks with a baby, and build a sense of community. The in-person workshops are led by local experts – doctors, midwives, and specialists – who understand the needs of parents in a given region. Thanks to this, the project has an authentic, local character and real educational value.

In 2025, Halo Brzuszek visited several dozen cities across Poland, attracting hundreds of registered participants at each event. At the same time, the online part of the project is being developed, including a website with a knowledge base and social media channels that systematically build reach and brand awareness.

For PBKM, this is a strategically important channel for reaching future parents – at the very moment when they are looking for knowledge, support, and reliable information. It is precisely in this space that we can naturally and educationally talk about cord blood banking, answer questions, and build trust in our brand.

Halo Brzuszek is an example of how to combine education with long-term relationship building. And most importantly – it is a project that truly helps future parents make informed decisions. And this is exactly where PBKM wants to be present.